In e-wrestling, a face or babyface is a character who is portrayed as heroic relative to the villianous heel e-wrestler. Not everything a face wrestler does must be heroic. Faces need only to be cheered by the audience to be effective characters. The vast majority of wrestling storylines place a heel against a face.
Traditional babyfaces are classic good guy characters who do not break the rules, follow instructions of those in authority such as the referee, are polite and well-mannered towards the fans, and often overcome the rule-breaking actions of their heel opponents to cleanly win matches. While many modern faces still fit this model, other versions of the face character are now also common.