Announcer debuted on November 15, 2008 during Insanity LIVE from San Antonio, participating in a Musical Chairs competition that GM Little Red said would determine the Number One Contender to the LPW World Heavyweight Championship. While competing, Announcer would announce each competitor who had been eliminated, including himself. He would spend the entire fifth Insanity season as the brand's announcer.
In 2010, shortly after Homecoming, Announcer was named the ring announcer for both brands until he was upstaged by P.A. Speaker, who announced himself as the Pyromania, er, P.A. speaker